{"id":11597,"date":"2026-06-22T08:07:00","date_gmt":"2026-06-22T10:07:00","guid":{"rendered":"https:\/\/svetainiuperkelimas.eu\/metida\/?p=11597"},"modified":"2026-07-22T03:59:52","modified_gmt":"2026-07-22T05:59:52","slug":"jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\/","title":{"rendered":"Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje preki\u0173 \u017eenkl\u0173 gin\u010dai \u0161oktel\u0117jo tre\u010ddaliu"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 m. bir\u017eelio 15 d. World IP Review prane\u0161\u0117, kad preki\u0173 \u017eenkl\u0173 gin\u010d\u0173 Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje per metus padaug\u0117jo beveik tre\u010ddaliu. Augim\u0105 lemia trys veiksniai: nauj\u0173 preki\u0173 \u017eenkl\u0173 srautas, influenceri\u0173 paleid\u017eiamos produkt\u0173 linijos ir spar\u010diai auganti \u201edupe&#8221; kult\u016bra, kai rinkai si\u016blomi pigesni garsi\u0173 produkt\u0173 atitikmenys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u0105 pa\u010di\u0105 savait\u0119 <a href=\"https:\/\/www.gov.uk\/government\/organisations\/intellectual-property-office\">UKIPO<\/a> atmet\u0117 nes\u0105\u017einingai pateikt\u0105 parai\u0161k\u0105 d\u0117l \u201eThe South Face&#8221; \u017eenklo registracijos. Sprendime tarnyba nurod\u0117 ankstesnius to paties parei\u0161k\u0117jo m\u0117ginimus \u012fregistruoti \u201eUpper Armour&#8221; ir \u201eTommy&#8221; \u017eenklinimus, akivaizd\u017eiai imituojan\u010dius \u017einomus prek\u0117s \u017eenklus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160ios bylos primena, kad preki\u0173 \u017eenkl\u0173 steb\u0117sena ir aktyvus gynimas tampa itin svarb\u016bs greitai besikei\u010dian\u010diuose vartojimo sektoriuose. Nes\u0105\u017einingi parei\u0161k\u0117jai da\u017enai bando registruoti garsi\u0173 \u017eenkl\u0173 variacijas, tik\u0117damiesi pasinaudoti svetimu \u017einomumu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklo apsauga apima ne tik pat\u012f pavadinim\u0105, bet ir vizualinius elementus, kurie kuria bendr\u0105 \u012fsp\u016bd\u012f vartotojui. Pana\u0161us ra\u0161tas ar stilius gali tapti pagrindu opozicijai net tada, kai pavadinimai skiriasi. Pana\u0161i\u0105 logik\u0105 atskleid\u017eia ir lietuvi\u0161kos bylos \u2013 pavyzd\u017eiui, <a href=\"https:\/\/www.metida.lt\/mak-sushi-byla-lietuviskas-atsakas-i-mcdonalds-pretenzijas\/\">\u201eMak Sushi&#8221; atsakas \u012f \u201eMcDonald&#8217;s&#8221; pretenzijas<\/a>, kur gin\u010das kilo d\u0117l \u017eymen\u0173 pana\u0161umo. Klasto\u010di\u0173 ir imitacij\u0173 problema aktuali ir prabangos segmente, kaip rodo <a href=\"https:\/\/www.metida.lt\/ferrari-prekiu-klastotes\/\">\u201eFerrari&#8221; preki\u0173 \u017eenklo klasto\u010di\u0173 byla<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gro\u017eio ir sportin\u0117s aprangos sektoriuose, kur brendas yra pagrindin\u0117 vert\u0117, \u017eenklo apsaugos strategija tampa esmin\u0117. Verslui naudinga \u017einoti, kokie <a href=\"https:\/\/www.metida.lt\/9-prekiu-zenklu-tipai-kurie-pades-issiskirti-is-konkurentu\/\">preki\u0173 \u017eenkl\u0173 tipai padeda i\u0161siskirti i\u0161 konkurent\u0173<\/a>, ir suprasti, <a href=\"https:\/\/www.metida.lt\/kaip-pasirinkti-prekes-zenklo-registracijos-sali\/\">kaip pasirinkti tinkam\u0105 registracijos \u0161al\u012f ar teritorij\u0105<\/a>. Registruotas \u017eenklas suteikia teisin\u012f pagrind\u0105 reikalauti pa\u017eeidim\u0173 nutraukimo \u2013 \u0161i\u0105 tem\u0105 pla\u010diau nagrin\u0117jame straipsnyje apie <a href=\"https:\/\/www.metida.lt\/intelektines-nuosavybes-pazeidimai-rizikos-prevencija-ir-teisine-pagalba\/\">intelektin\u0117s nuosavyb\u0117s pa\u017eeidimus ir teisin\u0119 pagalb\u0105<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">METIDA preki\u0173 \u017eenkl\u0173 komanda atstovauja klientus gin\u010duose ir opozicijos proced\u016brose Lietuvoje, ES ir tarptautiniu mastu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Skaityti pla\u010diau:<\/strong> <a href=\"https:\/\/www.worldipreview.com\/trademark\/gymshark-fights-off-gymbull-tm-based-on-pattern-of-parody\">World IP Review apie Gymshark ir Gymbull byl\u0105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 m. bir\u017eelio 15 d. World IP Review prane\u0161\u0117, kad preki\u0173 \u017eenkl\u0173 gin\u010d\u0173 Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje per metus padaug\u0117jo beveik tre\u010ddaliu. Augim\u0105 lemia trys veiksniai: nauj\u0173 preki\u0173 \u017eenkl\u0173 srautas, influenceri\u0173 paleid\u017eiamos produkt\u0173 linijos ir spar\u010diai auganti \u201edupe&#8221; kult\u016bra, kai rinkai si\u016blomi pigesni garsi\u0173 produkt\u0173 atitikmenys. T\u0105 pa\u010di\u0105 savait\u0119 UKIPO atmet\u0117 nes\u0105\u017einingai pateikt\u0105 parai\u0161k\u0105 d\u0117l [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11598,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[226,1,247,334],"tags":[],"class_list":["post-11597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuali-informacija","category-naujienos","category-prekiu-zenklai","category-teisiniai-gincai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje preki\u0173 \u017eenkl\u0173 gin\u010dai \u0161oktel\u0117jo tre\u010ddaliu | Metida<\/title>\n<meta name=\"description\" content=\"Preki\u0173 \u017eenkl\u0173 gin\u010dai JK gro\u017eio sektoriuje i\u0161augo tre\u010ddaliu. 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K\u0105 tai rei\u0161kia verslui.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/svetainiuperkelimas.eu\/metida\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\/\" \/>\n<meta property=\"og:site_name\" content=\"Metida\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/metida.intellectualproperty\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T10:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-22T05:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/svetainiuperkelimas.eu\/metida\/wp-content\/uploads\/2026\/07\/prekiu-zenklu-gincai.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Indr\u0117 Kuku\u010dionien\u0117\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Indr\u0117 Kuku\u010dionien\u0117\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minut\u0117s\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/\"},\"author\":{\"name\":\"Indr\u0117 Kuku\u010dionien\u0117\",\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/#\\\/schema\\\/person\\\/58232e6db276c2a4fd19f44a865ceef0\"},\"headline\":\"Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje preki\u0173 \u017eenkl\u0173 gin\u010dai \u0161oktel\u0117jo tre\u010ddaliu\",\"datePublished\":\"2026-06-22T10:07:00+00:00\",\"dateModified\":\"2026-07-22T05:59:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/\"},\"wordCount\":319,\"publisher\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/prekiu-zenklu-gincai.webp\",\"articleSection\":[\"Aktuali informacija\",\"Naujienos\",\"Preki\u0173 \u017eenklai ir dizainas\",\"Teisiniai gin\u010dai\"],\"inLanguage\":\"lt-LT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/\",\"url\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/\",\"name\":\"Jungtin\u0117s Karalyst\u0117s gro\u017eio sektoriuje preki\u0173 \u017eenkl\u0173 gin\u010dai \u0161oktel\u0117jo tre\u010ddaliu | Metida\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/jungtines-karalystes-grozio-sektoriuje-prekiu-zenklu-gincai-soktelejo-trecdaliu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/svetainiuperkelimas.eu\\\/metida\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/prekiu-zenklu-gincai.webp\",\"datePublished\":\"2026-06-22T10:07:00+00:00\",\"dateModified\":\"2026-07-22T05:59:52+00:00\",\"description\":\"Preki\u0173 \u017eenkl\u0173 gin\u010dai JK gro\u017eio sektoriuje i\u0161augo tre\u010ddaliu. 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