{"id":1314,"date":"2020-09-28T08:00:02","date_gmt":"2020-09-28T10:00:02","guid":{"rendered":"https:\/\/www.metida.lt\/?p=1314"},"modified":"2026-09-02T13:08:08","modified_gmt":"2026-09-02T15:08:08","slug":"vardai-prekiu-zenklai","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/vardai-prekiu-zenklai\/","title":{"rendered":"\u012e\u017eymybi\u0173 vaik\u0173 vardai – registruoti preki\u0173 \u017eenklai"},"content":{"rendered":"\n

Da\u017enai \u012f\u017eymybi\u0173 vaik\u0173 vardai – preki\u0173 \u017eenklai. Kokios prie\u017eastys lemia tok\u012f vard\u0173 registravim\u0105?<\/p>\n\n\n\n

Da\u017enai \u012f\u017eymybi\u0173 vaik\u0173 vardai – preki\u0173 \u017eenklai<\/h2>\n\n\n\n

Ar kada pagalvojote, kad J\u016bs\u0173 pavard\u0117 ar vaiko vardas gal\u0117t\u0173 b\u016bti u\u017eregistruotas kaip preki\u0173 \u017eenklas? Daininink\u0117, dizainer\u0117 Viktorija Beckham pateik\u0117 parai\u0161kas u\u017eregistruoti savo keturi\u0173 vaik\u0173 vardus kaip preki\u0173 \u017eenklus. 2016 m. gruod\u017eio 22 d. \u012fregistruotas \u017eodinis Europos S\u0105jungos preki\u0173 \u017eenklas \u201eHarper Beckham\u201c. Parei\u0161k\u0117ju pra\u0161yme Viktorija nurodoma kaip \u201et\u0117vas ir teisi\u0173 tur\u0117tojas-saugotojas\u201c. Tai rei\u0161kia, kad ji yra vienintelis asmuo, galintis teis\u0117tai naudoti \u0161\u012f pavadinim\u0105 tiek gaminiuose, tiek teikiant paslaugas. Min\u0117tas garsenyb\u0117s vaik\u0173 vardas-preki\u0173 \u017eenklas, \u012fregistruotas preki\u0173 ir paslaug\u0173 klas\u0117se, apiman\u010diose tokius gaminius kaip \u017eaislus, drabu\u017eius, sveikatos ir gro\u017eio prekes, leidinius, garso, vaizdo \u012fra\u0161us. O paslaug\u0173 su \u201eHarper Beckham\u201c preki\u0173 \u017eenklu negal\u0117tum\u0117te teikti muzikos \u012fra\u0161ymo, koncert\u0173, televizijos, \u0161vietimo, sporto srityse.<\/p>\n\n\n\n

Kaip preki\u0173 \u017eenklai taip pat \u012fregistruoti ir trij\u0173 s\u016bn\u0173 Brooklyn, Romeo ir Cruz vardai junginiuose su Beckham pavarde. Ir pana\u0161u, kad \u0161ie prekiniai \u017eenklai jau yra naudojami: vyresnysis s\u016bnus Brooklyn Beckham gars\u0117ja kaip fotografas, Harper Beckham bendradarbiauja su Anglijos Nacionaliniu baletu, Romeo Beckham dirba su \u201eBurberry\u201c mados namais, o Cruz Beckham i\u0161leido savo pirm\u0105j\u012f muzikin\u012f \u012fra\u0161\u0105 \u201eIf Every Day was December\u201c<\/a>.<\/p>\n\n\n\n

Be abejo, garsenyb\u0117s taip pat yra u\u017eregistrav\u0119 savo pa\u010di\u0173 vardus bei pavardes kaip preki\u0173 \u017eenklus. Pats Davidas Beckham u\u017eregistravo savo vard\u0105 Europos S\u0105jungos preki\u0173 \u017eenkl\u0173 registre 2000 m., o Viktorija t\u0105 padar\u0117 2002 m.<\/p>\n\n\n\n

Vaik\u0173 vardai – preki\u0173 \u017eenklai. Registravimo motyvai<\/h2>\n\n\n\n

Kyla klausimas, kod\u0117l \u012f\u017eymyb\u0117s nori apsaugoti savo ir savo vaik\u0173 vardus, registruodami juos kaip preki\u0173 \u017eenklus? Yra dvi pagrindin\u0117s prie\u017eastys. Pirmoji ta, kad \u012fgyjama oficiali teisin\u0117 apsauga pareik\u0161tam preki\u0173 ir (arba) paslaug\u0173 s\u0105ra\u0161ui. Taip galima u\u017esidirbti i\u0161 teisi\u0161kai apsaugoto pavadinimo, pavyzd\u017eiui, licencijuojant j\u012f arba tiesiogiai parduodant savo produktus su registruotu prek\u0117s \u017eenklu. Priminsime, kad licencija yra \u017eenklo savininko (licenciaro) leidimas kitam asmeniui (licenciatui) naudoti \u017eenkl\u0105 licencin\u0117je sutartyje nustatytomis s\u0105lygomis. \u017denklo savininkas turi teis\u0119 suteikti kitam asmeniui savanori\u0161k\u0105 i\u0161imtin\u0119 arba nei\u0161imtin\u0119 licencij\u0105 visoms arba daliai preki\u0173 ir (ar) paslaug\u0173 \u017eym\u0117ti tam tikroje teritorijoje.<\/p>\n\n\n\n

Antroji prie\u017eastis \u2013 u\u017etikrinti, kad kiti neu\u017esiregistruot\u0173 tapataus ar labai pana\u0161aus pavadinimo ir nesipelnyt\u0173 i\u0161 garsi\u0173 \u017emoni\u0173 pavard\u017ei\u0173. Tiesa, labai svarbu pabr\u0117\u017eti, kad skirtingose \u0161alyse skiriasi reikalavimai preki\u0173 \u017eenkl\u0173 naudojimui. Pavyzd\u017eiui, JAV yra labai sud\u0117tingos taisykl\u0117s d\u0117l reikalavimo naudoti preki\u0173 \u017eenklus i\u0161kart po registracijos. Tuo tarpu Europos S\u0105jungoje, parei\u0161k\u0117jas neprivalo pateikti preki\u0173 \u017eenklo naudojimo \u012frodym\u0173, kad gal\u0117t\u0173 gauti ES preki\u0173 \u017eenklo registracijos liudijim\u0105. Ta\u010diau ir \u010dia galioja taip vadinama \u201epenkeri\u0173 met\u0173 naudojimo\u201c taisykl\u0117. Jei registruotas ES prek\u0117s \u017eenklas neb\u016bt\u0173 naudojamas penkerius metus po registracijos, galima b\u016bt\u0173 teikti pretenzij\u0105 ir reikalauti esamo prek\u0117s \u017eenklo savininko teisi\u0173 panaikinimo.<\/p>\n\n\n\n

Nes\u0117kmingi bandymai<\/h2>\n\n\n\n

Kaip ne itin s\u0117kming\u0105 pavyzd\u012f apsaugoti savo vaik\u0173 vardus pateiksime Jay Z ir Beyonc\u00e9 bandymus 2012 m. registruoti savo dukros \u201eBlue Ivy Carter\u201c vard\u0105 Europos S\u0105jungos preki\u0173 \u017eenkl\u0173 registre. Dideli\u0173 kli\u016b\u010di\u0173 u\u017eregistruoti ES preki\u0173 \u017eenkl\u0105 nebuvo, ta\u010diau garsenyb\u0117s negal\u0117jo u\u017etikrinti registracijos JAV. Joje nacionalinei Patent\u0173 ir preki\u0173 \u017eenkl\u0173 tarnybai (USPTO) parei\u0161k\u0117jai tur\u0117jo \u012frodyti, kad jie i\u0161 tikr\u0173j\u0173 jau dabar naudoja preki\u0173 \u017eenkl\u0105 pareik\u0161toms prek\u0117ms ar paslaugoms. Nuo \u0161i\u0173 met\u0173 prad\u017eios jie vis dar bando u\u017eregistruoti \u201eBlue Ivy\u201c vard\u0105. J\u0173 pirmoji parai\u0161ka buvo atmesta USPTO, nes nebuvo \u012frodyta, kad jie realiai naudoja preki\u0173 \u017eenkl\u0105.<\/p>\n\n\n\n

Atsi\u017evelgiant \u012f tai, kad pora \u0161iuo metu dar nenaudoja savo dukters vardo jokiose veiklose ir ne\u017eymi joki\u0173 gamini\u0173, tik\u0117tina, kad bent jau JAV preki\u0173 \u017eenkl\u0173 tarnyba atsisakys \u012fregistruoti \u0161i\u0105 parai\u0161k\u0105. Tokiu b\u016bdu nebus leista \u012fgyti i\u0161imtin\u0117s pavadinimo, sietino su vaiko vardu, apsaugos. Tikriausiai taip pat gali nutikti ir su pateiktomis parai\u0161komis u\u017eregistruoti neseniai garsenyb\u0117ms gimusi\u0173 dvyni\u0173 Sir Carter ir Rumi Carter vardus kaip preki\u0173 \u017eenklus JAV.<\/p>\n\n\n\n

Gr\u012f\u017etant prie Davido ir Viktorijos Beckham, jie ir toliau ple\u010dia savo vaik\u0173 vard\u0173 apsaugas, t.y., Europos S\u0105jungos preki\u0173 \u017eenkl\u0173 pagrindu registruoja tarptautinius preki\u0173 \u017eenklus ir laikui b\u0117gant \u012fgyja vis platesn\u0119 teisin\u0119 apsaug\u0105 kitose pasaulio \u0161alyse. Tarptautinio preki\u0173 \u017eenklo pagrindu gali b\u016bti ir nacionalin\u0117 \u0161alies registracija, ir Europos S\u0105jungos, kaip vieneto, preki\u0173 \u017eenklas. Tolesnis apsaugos pl\u0117timas \u012f kitas \u0161alis yra t\u0119stinis procesas.<\/p>\n\n\n\n

Tiksliai numatykite, kur ir k\u0105 saugoti<\/h2>\n\n\n\n

Registruodami savo ar savo vaik\u0173 vardus kaip preki\u0173 \u017eenklus, pirmiausia teisingai pasirinkite teritorij\u0105, bei numatykite apsaugos apimt\u012f (t.y. sudarykite galutin\u012f preki\u0173 bei paslaug\u0173 s\u0105ra\u0161\u0105, kurio v\u0117liau, deja, parai\u0161koje jau nebegal\u0117site papildyti). S\u0117kmingai u\u017eregistrav\u0119 preki\u0173 \u017eenkl\u0105 tinkamoje teritorijoje \u012fgysite apsaug\u0105 b\u016bsimoms prek\u0117ms ar paslaugoms \u017eym\u0117ti. Per vis\u0105 preki\u0173 \u017eenklo registracijos galiojimo laikotarp\u012f kiti asmenys negal\u0117s pasinaudoti J\u016bs\u0173 \u012fregistruotu \u017eod\u017eiu ar \u017eodiniu junginiu, nes preki\u0173 \u017eenklo registracij\u0105 galima prat\u0119sti neribot\u0105 kiek\u012f kart\u0173 kas 10 met\u0173. \u017dvelgiant \u012f ateit\u012f ir sekant \u012f\u017eymi\u0173 t\u0117v\u0173 pavyzd\u017eiu, vos tik gimus vaikui jau b\u016bt\u0173 galima prad\u0117ti planuoti jo vardo teisin\u0119 apsaug\u0105 ir, \u017einoma, siekti maksimalios apsaugos b\u016bsimoms jo veikloms.<\/p>\n\n\n\n

\u017dmoni\u0173 vardai, laiku u\u017eregistruoti kaip preki\u0173 \u017eenklai<\/a> ir naudojami realiuoju laiku, gali tapti tarptautinio m\u0105sto visiems \u017einomais preki\u0173 \u017eenklais ir tuo pa\u010diu didinti intelektin\u0117s nuosavyb\u0117s vert\u0119. I\u0161 s\u0117kming\u0173 Beckham pavyzd\u017eiu jau ir dabar matome, kad gars\u016bs t\u0117vai bei j\u0173 nepilname\u010diai vaikai pasiek\u0117 mil\u017eini\u0161k\u0105 komercin\u0119 s\u0117km\u0119. Pelnomasi ne tik i\u0161 tiesiogini\u0173 pajam\u0173, gaut\u0173 naudojant min\u0117tus preki\u0173 \u017eenklus, bet ir i\u0161 licencij\u0173. Be viso to, preki\u0173 \u017eenklai su laiku \u012fgyja vert\u0119, kuri\u0105 galim\u0105 i\u0161matuoti ir pinigine i\u0161rai\u0161ka.<\/p>\n\n\n\n

Violeta Sutkien\u0117<\/em><\/a>, METIDA asocijuota partner\u0117, Baltijos \u0161ali\u0173 pardavim\u0173 vadov\u0117; Vita Sinkevi\u010dien\u0117<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Da\u017enai \u012f\u017eymybi\u0173 vaik\u0173 vardai – preki\u0173 \u017eenklai. Kokios prie\u017eastys lemia tok\u012f vard\u0173 registravim\u0105?Ar kada pagalvojote, kad J\u016bs\u0173 pavard\u0117 ar vaiko vardas gal\u0117t\u0173 b\u016bti u\u017eregistruotas kaip preki\u0173 \u017eenklas? Daininink\u0117, dizainer\u0117 Viktorija Beckham pateik\u0117 parai\u0161kas u\u017eregistruoti savo keturi\u0173 vaik\u0173 vardus kaip preki\u0173 \u017eenklus. 2016 m. gruod\u017eio 22 d. \u012fregistruotas \u017eodinis Europos S\u0105jungos preki\u0173 \u017eenklas \u201eHarper Beckham\u201c. Parei\u0161k\u0117ju pra\u0161yme Viktorija nurodoma kaip \u201et\u0117vas ir teisi\u0173 tur\u0117tojas-saugotojas\u201c. Tai rei\u0161kia, kad ji yra vienintelis asmuo, galintis teis\u0117tai naudoti \u0161\u012f pavadinim\u0105 tiek gaminiuose, tiek teikiant paslaugas. Min\u0117tas garsenyb\u0117s vaik\u0173 vardas-preki\u0173 \u017eenklas, \u012fregistruotas preki\u0173 ir paslaug\u0173 klas\u0117se, apiman\u010diose tokius gaminius kaip \u017eaislus, drabu\u017eius, sveikatos ir gro\u017eio prekes, leidinius, garso, vaizdo \u012fra\u0161us. O paslaug\u0173 su \u201eHarper Beckham\u201c preki\u0173 \u017eenklu negal\u0117tum\u0117te teikti muzikos \u012fra\u0161ymo, koncert\u0173, televizijos, \u0161vietimo, sporto srityse.<\/p>\n","protected":false},"author":10,"featured_media":1368,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1,247],"tags":[],"class_list":["post-1314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"\nVardai - preki\u0173 \u017eenklai. \u012e\u017eymybi\u0173 vaikai<\/title>\n<meta name=\"description\" content=\"Da\u017enai \u012f\u017eymybi\u0173 vaik\u0173 vardai - preki\u0173 \u017eenklai. 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