{"id":1331,"date":"2020-09-28T08:19:35","date_gmt":"2020-09-28T10:19:35","guid":{"rendered":"https:\/\/www.metida.lt\/?p=1331"},"modified":"2026-09-02T13:08:00","modified_gmt":"2026-09-02T15:08:00","slug":"nemokamas-dainos-panaudojimas-reklamai","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/nemokamas-dainos-panaudojimas-reklamai\/","title":{"rendered":"Kiek sekund\u017ei\u0173 dainos galima \u201epasiskolinti\u201c reklamai nemokamai?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em><a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/komanda\/inga-lukauskiene\/\">Inga Lukauskien\u0117<\/a>, METIDA asocijuota partner\u0117, advokat\u0117, patentin\u0117 patik\u0117tin\u0117, teismo mediator\u0117; Monika Ali\u0161ausk\u0117, teisinink\u0117<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kiekvien\u0105 dien\u0105, savo televizoriaus ekranuose galime i\u0161vysti, o radijo sto\u010di\u0173 transliuojamose programose, prekybos centruose ir kitose vie\u0161ose erdv\u0117se i\u0161girsti reklaminio pob\u016bd\u017eio prane\u0161imus. Jie da\u017eniausiai b\u016bna palydimi muzikiniu intarpu ar keliais akordais i\u0161 visiems gerai \u017einom\u0173 muzikos k\u016brini\u0173. Reklamini\u0173 prane\u0161im\u0173 k\u016br\u0117jai siekia sukurti kuo \u012fsimintinesn\u0119 reklam\u0105. Jie nevengia naudoti ne tik d\u0117mes\u012f prikaustan\u010dius vaizdus, bet ir \u012fvairiausius muzikinius k\u016brinius. J\u0173 i\u0161traukos ilgainiui yra sutapatinamos su atitinkamomis prek\u0117mis ar paslaugomis, kurioms reklamuoti yra naudojama tam tikra daina.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vartotojai sukuria joms asociacijas su girdima muzika. Ta\u010diau pama\u010dius ar i\u0161girdus toki\u0105 reklam\u0105 ne visada pagalvojama, kad joje panaudotas muzikinis k\u016brinys ar jo dalis taip pat yra ir atskiras autori\u0173 teisi\u0173 apsaugos objektas. Be to, reklam\u0173 k\u016br\u0117jams da\u017enai kyla klausimas, ar tam, jog keli muzikinio k\u016brinio akordai ar taktai b\u016bt\u0173 panaudoti reklamoje reikia gauti muzikos k\u016brinio autoriaus sutikim\u0105? Nemokamas dainos panaudojimas reklamai &#8211; galimas ar ne?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saugoma-net-trumpiausia-istrauka\">Saugoma net trumpiausia i\u0161trauka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamose gali skamb\u0117ti tam tikri muzikiniai k\u016briniai. Reklam\u0173 k\u016br\u0117jai da\u017enai laikosi pozicijos, jog trumpos i\u0161traukos ar keli k\u016brinio akordai netur\u0117t\u0173 b\u016bti saugomi kaip autoriaus teisi\u0173 objektai. Toks suvokimas kyla i\u0161 id\u0117jos, jog ne vienas autorius ar kompozitorius gali panaudoti pana\u0161ius motyvus ar garsus savo sukurtuose muzikiniuose k\u016briniuose. Teigiama, kad visuomen\u0117s interes\u0173 at\u017evilgiu akordai tur\u0117t\u0173 b\u016bti laisvai naudojami ir nesaugomi kaip autori\u0173 teis\u0117s objektai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reklamini\u0173 prane\u0161im\u0173 k\u016br\u0117jai taip pat da\u017enai teigia, jog reklamoje panaudoja tik nedidel\u0119 i\u0161trauk\u0105 ar tik kelis akordus i\u0161 tam tikro muzikinio k\u016brinio. Jie mano, kad tokiu atveju n\u0117ra pa\u017eeid\u017eiamos panaudoto muzikinio k\u016brinio autori\u0173 teis\u0117s. J\u0173 po\u017ei\u016briu, toks naudojimas turi b\u016bti leistinas visuomen\u0117s interes\u0173 u\u017etikrinimui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ta\u010diau toks vertinimas yra klaidingas. Net ir tuo atveju, kai yra panaudojami vos keli muzikinio k\u016brinio akordai ar garsai, yra naudojamas kito asmens k\u016brybinio darbo rezultatas. Net keli\u0173 muzikinio k\u016brinio akord\u0173 panaudojimo gali u\u017etekti tam, kad b\u016bt\u0173 atpa\u017eintas konkretus k\u016brinys. Tai jau b\u016bt\u0173 pripa\u017e\u012fstama autoriaus teisi\u0173 pa\u017eeidimu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pavyzdys-vanilla-ice-pries-queen-ir-david-bowie\">Pavyzdys: Vanilla Ice prie\u0161 Queen ir David Bowie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Puikiu to pavyzd\u017eiu gal\u0117t\u0173 b\u016bti dar 1990 metais kil\u0119s gin\u010das tarp atlik\u0117jo&nbsp;<em>Vanilla Ice<\/em>&nbsp;ir grup\u0117s&nbsp;<em>Queen<\/em>&nbsp;kartu su atlik\u0117ju&nbsp;<em>David Bowie<\/em>. Gin\u010das kilo d\u0117l to, jog&nbsp;<a href=\"https:\/\/www.youtube.com\/watch?v=rog8ou-ZepE\"><em>Vanilla Ice<\/em> savo k\u016brinio \u201eIce Ice Baby\u201c<\/a> prad\u017eioje panaudojo motyv\u0105, pana\u0161\u0173 \u012f kit\u0105 dain\u0105. Jis buvo beveik identi\u0161kas <a href=\"https:\/\/www.youtube.com\/watch?v=a01QQZyl-_I\"><em>Queen<\/em>&nbsp;kartu su&nbsp;<em>David Bowie<\/em> para\u0161ytos ir atliekamos dainos \u201eUnderpresure\u201c<\/a> &nbsp;motyvui. \u0160\u012f k\u016brini\u0173 pana\u0161um\u0105 pasteb\u0117jo ne tik klausytojai, bet ir&nbsp;<em>Queen<\/em>&nbsp;su&nbsp;<em>Dawid Bowie<\/em>. Jie siek\u0117 paduoti <em>Vanilla Ice<\/em> \u012f teism\u0105 d\u0117l autori\u0173 teisi\u0173 pa\u017eeidimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Vanilla Ice<\/em> i\u0161 prad\u017ei\u0173 tikino, kad panaudojo minim\u0105 motyv\u0105, ta\u010diau j\u012f pakoregavo ir d\u0117l to jis tapo originaliu j\u0173 k\u016brybos rezultatu. Ta\u010diau \u0161is gin\u010das nepasiek\u0117 teismo, kadangi galiausiai <em>Vanilla Ice<\/em>&nbsp;pripa\u017eino, kad neteis\u0117tai panaudojo&nbsp;<em>Queen<\/em>&nbsp;ir&nbsp;<em>David Bowie<\/em> dainos pradinius taktus. <em>Vanilla Ice<\/em> galiausiai sutiko sumok\u0117ti kompensacij\u0105. Taigi, kaip matyti i\u0161 \u0161io pavyzd\u017eio, net keli panaudoti kito muzikinio k\u016brinio akordai ar taktai gali b\u016bti rimto gin\u010do d\u0117l autori\u0173 teisi\u0173 pa\u017eeidimo prie\u017eastimi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kurejas-turi-teise-uzdrausti-kurinio-naudojima-komerciniams-tikslams\">K\u016br\u0117jas turi teis\u0119 u\u017edrausti k\u016brinio naudojim\u0105 komerciniams tikslams<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.agata.lt\/wp-content\/uploads\/2018\/05\/Autori%C5%B3-teisi%C5%B3-ir-gretutini%C5%B3-teisi%C5%B3-%C4%AFstatymas.pdf\">Lietuvos Respublikos autori\u0173 teisi\u0173 ir gretutini\u0173 teisi\u0173 \u012fstatyme<\/a> yra nurodyta, kad autori\u0173 teisi\u0173 objektais yra laikomi original\u016bs literat\u016bros, mokslo ir meno k\u016briniai, kurie yra k\u016brybin\u0117s veiklos rezultatas. Jis turi b\u016bti i\u0161reik\u0161tas kokia nors objektyvia forma, pvz., muzikos k\u016briniu su tekstu arba be teksto. Muzikin\u012f k\u016brin\u012f suk\u016br\u0119s asmuo, kaip k\u016brinio autorius, be kit\u0173 turtini\u0173 teisi\u0173, turi teis\u0119 u\u017edrausti be jo leidimo atgaminti t\u0105 k\u016brin\u012f bet kokia forma ar b\u016bdu. K\u016brinio panaudojimas reklamoje irgi \u012fsiskaito kaip k\u016brinio atgaminimas. Be autoriaus sutikimo k\u016brinys gali b\u016bti panaudojamas be i\u0161ankstinio autoriaus sutikimo tik nekomerciniams tikslams. Tai galioja ir muzikiniams k\u016briniams.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atsi\u017eviegiant \u012f minim\u0105 teisin\u012f reguliavim\u0105, muzikinio k\u016brinio dalies ar keli\u0173 akord\u0173 panaudojimas reklamoje be i\u0161 ankstinio autoriaus sutikimo n\u0117ra galimas. To prie\u017eastis &#8211; siekis panaudoti reklam\u0105 komerciniams tikslams, t.y. populiarinti atitinkamas prekes ar paslaugas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nereik\u0117t\u0173 pamir\u0161ti fakto, jog autoriaus turtin\u0117s teis\u0117s \u012f k\u016brinius n\u0117ra t\u0119stinio pob\u016bd\u017eio. Jos galioja vis\u0105 autoriaus gyvenim\u0105 ir 70 met\u0173 po jo mirties. Siekiant panaudoti muzikin\u012f k\u016brin\u012f, kuriam neb\u0117ra taikoma autoriaus turtini\u0173 teisi\u0173 apsauga, n\u0117ra privalomas leidimas. Ta\u010diau net ir tokiu atveju reik\u0117t\u0173 nepami\u0161ti, kad autori\u0173 asmenin\u0117s neturtin\u0117s teis\u0117s saugomos neterminuotai. D\u0117l to net ir pra\u0117jus anks\u010diau min\u0117tam terminui, autoriaus at\u017ealos turi teis\u0119 kreiptis \u012f teism\u0105 d\u0117l autoriaus neturtini\u0173 teisi\u0173. Pavyzdys &#8211; teis\u0117 reikalauti, kad bet kokiu b\u016bdu naudojant k\u016brin\u012f b\u016bt\u0173 nurodomas arba neb\u016bt\u0173 nurodomas autoriaus vardas, pa\u017eeidimo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"nemokamas-dainos-panaudojimas-reklamai-verta-susitarti-is-anksto\">Nemokamas dainos panaudojimas reklamai &#8211; verta susitarti i\u0161 anksto<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Muzikini\u0173 k\u016brini\u0173 ar j\u0173 dali\u0173 bei akord\u0173 panaudojimas reklaminiuose prane\u0161imuose juos daro labiau \u012fsimintinais ar i\u0161skirtiniais. Prie\u0161 pasirenkant kok\u012f k\u016brin\u012f panaudoti reklamoje, pirmiausiai tur\u0117t\u0173 b\u016bti pasir\u016bpinta autoriaus sutikimo gavimu d\u0117l konkretaus muzikinio k\u016brinio ar jo dalies, takto panaudojimo atitinkamoje reklamoje. Tik tokiu b\u016bdu bus galima i\u0161vengti muzikini\u0173 k\u016brini\u0173 autori\u0173 teisi\u0173 pa\u017eeidim\u0173. Taip pat i\u0161vengsite ilg\u0173 teisini\u0173 gin\u010d\u0173 bei galim\u0173 nuostoli\u0173, patirt\u0173 muzikinio k\u016brinio autoriams sumokant kompensacijas d\u0117l neteis\u0117to j\u0173 k\u016brini\u0173 panaudojimo. Nepamir\u0161kite ir kit\u0173 teismo i\u0161laid\u0173\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Susid\u016brus su apra\u0161ytomis ar kitomis problemomis d\u0117l neteis\u0117to k\u016brinio naudojimo,<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/teisines-paslaugos\/autoriu-teises\/\"> nedelskite ir susisiekite d\u0117l konsultacijos su METIDA.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kiekvien\u0105 dien\u0105, savo televizoriaus ekranuose galime i\u0161vysti, o radijo sto\u010di\u0173 transliuojamose programose, prekybos centruose ir kitose vie\u0161ose erdv\u0117se i\u0161girsti reklaminio pob\u016bd\u017eio prane\u0161imus. Jie da\u017eniausiai b\u016bna palydimi muzikiniu intarpu ar keliais akordais i\u0161 visiems gerai \u017einom\u0173 muzikos k\u016brini\u0173. Reklamini\u0173 prane\u0161im\u0173 k\u016br\u0117jai siekia sukurti kuo \u012fsimintinesn\u0119 reklam\u0105. Jie nevengia naudoti ne tik d\u0117mes\u012f prikaustan\u010dius vaizdus, bet ir \u012fvairiausius muzikinius k\u016brinius. J\u0173 i\u0161traukos ilgainiui yra sutapatinamos su atitinkamomis prek\u0117mis ar paslaugomis, kurioms reklamuoti yra naudojama tam tikra daina.<\/p>\n<p>Vartotojai sukuria joms asociacijas su girdima muzika. Ta\u010diau pama\u010dius ar i\u0161girdus toki\u0105 reklam\u0105 ne visada pagalvojama, kad joje panaudotas muzikinis k\u016brinys ar jo dalis taip pat yra ir atskiras autori\u0173 teisi\u0173 apsaugos objektas. Be to, reklam\u0173 k\u016br\u0117jams da\u017enai kyla klausimas, ar tam, jog keli muzikinio k\u016brinio akordai ar taktai b\u016bt\u0173 panaudoti reklamoje reikia gauti muzikos k\u016brinio autoriaus sutikim\u0105? Nemokamas dainos panaudojimas reklamai &#8211; galimas ar ne?<\/p>\n","protected":false},"author":24,"featured_media":1359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nemokamas dainos panaudojimas reklamai - kiek sekund\u017ei\u0173?<\/title>\n<meta name=\"description\" content=\"Nemokamas dainos panaudojimas reklamai domina reklam\u0173 k\u016br\u0117jus, nors dainos yra apsaugotos autori\u0173 teis\u0117mis - ta\u010diau kokiai trukmei?\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nemokamas dainos panaudojimas reklamai - 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