{"id":1412,"date":"2020-10-05T05:40:41","date_gmt":"2020-10-05T07:40:41","guid":{"rendered":"https:\/\/www.metida.lt\/?p=1412"},"modified":"2026-09-02T13:08:44","modified_gmt":"2026-09-02T15:08:44","slug":"reklaminio-sukio-registravimas-ir-apsauga","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/reklaminio-sukio-registravimas-ir-apsauga\/","title":{"rendered":"Reklaminio \u0161\u016bkio registravimas ir apsauga"},"content":{"rendered":"\n

Rinkodarai reikia i\u0161skirtinio elemento, kuris patraukt\u0173. O kadangi laukti \u0161iandienin\u0117je rinkodaroje n\u0117ra laiko \u2013 reikalingas reklaminis \u0161\u016bkis, o tuo pa\u010diu ir reklaminio \u0161\u016bkio registravimas ir apsauga.<\/p>\n\n\n\n

Kaip \u017einoma, LR preki\u0173 \u017eenkl\u0173 \u012fstatymas<\/a> preki\u0173 \u017eenklo funkcij\u0105 apibr\u0117\u017eia kaip geb\u0117jim\u0105 atskirti vieno asmens prekes arba paslaugas nuo kito asmens preki\u0173 arba paslaug\u0173. Kartu reikalaujama, kad preki\u0173 \u017eenkl\u0105 b\u016bt\u0173 galima pavaizduoti grafi\u0161kai. Taip preki\u0173 \u017eenkl\u0105 supranta teis\u0117. Rinkodara preki\u0173 \u017eenkl\u0105 mato kaip priemon\u0119 pritraukti vartotoj\u0105. Tod\u0117l rinkodarai preki\u0173 \u017eenklas n\u0117ra vien tik ,,\u017eymuo, kur\u012f galima pavaizduoti grafi\u0161kai\u201c.<\/p>\n\n\n\n

Rinkodarai reikia i\u0161skirtinio elemento, kuris patraukt\u0173  \u2013 vaizdu, spalva, \u017eod\u017eiu. O kadangi laukti \u0161iandienin\u0117je rinkodaroje ne visada yra laiko \u2013 reikalingas \u0161\u016bkis. Toks, kuris ai\u0161kiai pasakyt\u0173 vartotojui koki\u0105 prek\u0119 ar paslaug\u0105 verta rinktis ir kod\u0117l. Jis atskirt\u0173 vieno asmens prekes ir paslaugas nuo kito asmens preki\u0173 ir paslaug\u0173. Ta\u010diau kalbant apie ,,kod\u0117l\u201c ir atsiranda prie\u0161prie\u0161a tarp teisinio apibr\u0117\u017eimo ir rinkodaros. Viena vertus, galima manyti, kad, jei tik \u017eenklas skiriasi nuo kit\u0173, esan\u010di\u0173 rinkoje, jis savo funkcij\u0105 (apra\u0161yt\u0105 auk\u0161\u010diau) atlieka. Ta\u010diau i\u0161 \u0161ios funkcijos (atskirti paslaug\u0105) kildinami reikalavimai \u017eymeniui, registruojamam preki\u0173 \u017eenklu. Ir vienas j\u0173 \u2013 preki\u0173 \u017eenklu neregistruojamas \u017eymuo, kuris neturi jokio skiriamojo po\u017eymio. B\u016btent toks teisinis atsisakymo pagrindas da\u017eniausiai nurodomas. Tokiu atveju atsisakoma preki\u0173 \u017eenklu registruoti reklamin\u012f \u0161\u016bk\u012f.<\/p>\n\n\n\n

INNOVATION FOR THE REAL WORLD<\/h2>\n\n\n\n

Viena teismini\u0173 byl\u0173, kurioje buvo nagrin\u0117tas b\u016btent reklaminio \u0161\u016bkio registrabilumo klausimas \u2013 \u201eDelphi Technologies Inc\u201c prie\u0161 EUIPO. Byloje nagrin\u0117tas reklaminis \u0161\u016bkis INNOVATION FOR THE REAL WORLD. J\u012f parei\u0161k\u0117jas \u201eDelphi Technologies Inc\u201c siek\u0117 registruoti kaip Bendrijos preki\u0173 \u017eenkl\u0105 7, 9, 10 ir 12 klasi\u0173 prek\u0117ms pagal Nicos klasifikacij\u0105 \u017eym\u0117ti. T.y. motorini\u0173 priemoni\u0173 dalys, GPS navigacijos ir garso sistemos, medicininiai aparatai ir instrumentai. EUIPO atsisak\u0117 registruoti \u0161\u012f preki\u0173 \u017eenkl\u0105 teigdama, kad pareik\u0161tas registruoti \u017eymuo neturi jokio skiriamojo po\u017eymio.<\/p>\n\n\n\n

EUIPO Apeliacin\u0117s tarybos vertinimu, posakis \u201einnovation for the real world\u201c (liet. \u201einovacijos tikram pasauliui\u201c) atitinkamos visuomen\u0117s dalies be interpretacij\u0173 bus suprantamas kaip pagiriamasis \u0161\u016bkis. Toks \u0161\u016bkis b\u016bt\u0173 suprantamas lyg parei\u0161k\u0117jo tiekiamos prek\u0117s yra inovacijos tikram pasauliui. Tai, kad \u0161iuo \u017eymeniu \u017eymimos prek\u0117s buvo skirtos rinkai, kurioje inovacijos yra itin reik\u0161mingos, \u0161io posakio reik\u0161m\u0119 daro tik dar labiau ai\u0161kesn\u0119. Tod\u0117l, Apeliacin\u0117s tarybos nuomone, pareik\u0161tas registruoti \u017eymuo negali b\u016bti laikomas komercin\u0117s preki\u0173 kilm\u0117s nuoroda. Be to, joks elementas posakyje \u201einnovation for the real world\u201c, be jo reklamin\u0117s prasm\u0117s, neleis atitinkamai vartotoj\u0173 daliai lengvai ir nedelsiant atsiminti pareik\u0161t\u0105 registruoti preki\u0173 \u017eenkl\u0105 kaip skiriam\u0105j\u012f \u017eenkl\u0105.<\/p>\n\n\n\n

Papildydama toki\u0105 i\u0161vad\u0105, Apeliacin\u0117 taryba pa\u017eym\u0117jo, kad pareik\u0161tas registruoti \u017eymuo n\u0117ra \u017eod\u017ei\u0173 \u017eaismas, \u0161is \u017eod\u017ei\u0173 junginys n\u0117ra vaizdingas. Taip pat taryba pa\u017eym\u0117jo, kad jis nekelia nuostabos ir n\u0117ra netik\u0117tas. \u201eDelphi Technologies Inc\u201c \u0161\u012f EUIPO Apeliacin\u0117s tarybos sprendim\u0105 apskund\u0117 Bendrajam Teismui, ta\u010diau Teismas paliko galioti skund\u017eiam\u0105 sprendim\u0105, palaikydamas motyvus, d\u0117l kuri\u0173 \u017eymen\u012f buvo atsisakyta registruoti Bendrijos preki\u0173 \u017eenklu.<\/p>\n\n\n\n

Reklaminio teiginio ne gana<\/h2>\n\n\n\n

Bendrasis Teismas savo sprendime pakartojo teism\u0173 praktikos suformuot\u0105 taisykl\u0119, kad \u017eymen\u0173, kuriuos sudaro \u017eod\u017ei\u0173 junginys, skiriamojo po\u017eymio vertinimas turi b\u016bti pagr\u012fstas ne kiekvieno i\u0161 j\u012f sudaran\u010di\u0173 element\u0173 atskiru vertinimu, o bendru \u0161i\u0173 element\u0173 junginio suvokimu. Ir, \u012fvertin\u0119s \u017eod\u017ei\u0173 jungin\u012f \u201einnovation for the real world\u201c kaip visum\u0105, Bendrasis Teismas konstatavo, kad angl\u0173 kalba kalban\u010di\u0173 vartotoj\u0173 jis bus suvokiamas kaip rei\u0161kiantis tai, jog juo \u017eymimos prek\u0117s yra inovacijos, skirtos tikram pasauliui. Kitaip tariant, vartotojas j\u012f supras kaip nuorod\u0105 \u012f inovatyvias prekes, ta\u010diau ne kaip preki\u0173 komercin\u0117s kilm\u0117s nuorod\u0105. Be to, pasak teismo, toks \u017eod\u017ei\u0173 junginys gali b\u016bti suprantamas kaip u\u017euomina \u012f tai, kad juo \u017eymimos prek\u0117s yra geros kokyb\u0117s.<\/p>\n\n\n\n

Reklaminio \u0161\u016bkio registravimas ir apsauga: ne tik reklaminis teiginys<\/h2>\n\n\n\n

Taigi, Bendrasis Teismas, vertindamas reklaminio \u0161\u016bkio galimybes b\u016bti registruotam preki\u0173 \u017eenklu, pa\u017eym\u0117jo, kad jei reklaminis \u0161\u016bkis vartotoj\u0173 bus suvokiamas tik kaip viso labo reklaminis teiginys, toks \u017eod\u017ei\u0173 junginys bus laikomas neturin\u010diu skiriamojo po\u017eymio preki\u0173 \u017eenkl\u0173 teis\u0117s prasme. Ta\u010diau jei toks junginys, be savo reklamin\u0117s funkcijos, atitinkamos visuomen\u0117s dalies nedelsiant gali b\u016bti suvokiamas ir kaip komercin\u0117 preki\u0173 ar paslaug\u0173 kilm\u0117s nuoroda, toks reklaminis \u0161\u016bkis gali b\u016bti pripa\u017eintas turin\u010diu skiriam\u0105j\u012f po\u017eym\u012f ir registruotas preki\u0173 \u017eenklu.<\/p>\n\n\n\n

Autoriai: Kristina Vilkien\u0117, Erikas Saukalas<\/a>, Partneris, Advokatas, Preki\u0173 \u017eenkl\u0173 ir dizaino teis\u0117s departamento vadovas<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Rinkodarai reikia i\u0161skirtinio elemento, kuris patraukt\u0173. O kadangi laukti \u0161iandienin\u0117je rinkodaroje n\u0117ra laiko \u2013 reikalingas reklaminis \u0161\u016bkis, o tuo pa\u010diu ir reklaminio \u0161\u016bkio registravimas ir apsauga.
\nKaip \u017einoma, LR preki\u0173 \u017eenkl\u0173 \u012fstatymas\u00a0preki\u0173 \u017eenklo funkcij\u0105 apibr\u0117\u017eia kaip geb\u0117jim\u0105 atskirti vieno asmens prekes arba paslaugas nuo kito asmens preki\u0173 arba paslaug\u0173. Kartu reikalaujama, kad preki\u0173 \u017eenkl\u0105 b\u016bt\u0173 galima pavaizduoti grafi\u0161kai. Taip preki\u0173 \u017eenkl\u0105 supranta teis\u0117. Rinkodara preki\u0173 \u017eenkl\u0105 mato kaip priemon\u0119 pritraukti vartotoj\u0105. Tod\u0117l rinkodarai preki\u0173 \u017eenklas n\u0117ra vien tik ,,\u017eymuo, kur\u012f galima pavaizduoti grafi\u0161kai\u201c.<\/p>\n","protected":false},"author":28,"featured_media":1473,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1,247],"tags":[],"class_list":["post-1412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"\nReklaminio \u0161\u016bkio registravimas ir apsauga<\/title>\n<meta name=\"description\" content=\"Laukti \u0161iandienin\u0117je rinkodaroje n\u0117ra laiko \u2013 reikalingas reklaminis \u0161\u016bkis, o tuo pa\u010diu ir reklaminio \u0161\u016bkio registravimas ir apsauga.\" \/>\n<meta name=\"robots\" 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