{"id":1446,"date":"2020-10-15T09:23:12","date_gmt":"2020-10-15T11:23:12","guid":{"rendered":"https:\/\/www.metida.lt\/?p=1446"},"modified":"2026-09-02T13:08:34","modified_gmt":"2026-09-02T15:08:34","slug":"isskirtine-spalva-gali-buti-prekiu-zenklas","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/isskirtine-spalva-gali-buti-prekiu-zenklas\/","title":{"rendered":"I\u0161skirtin\u0117 spalva gali b\u016bti preki\u0173 \u017eenklas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Autor\u0117s:&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/komanda\/violeta-sutkiene\/\">Violeta Sutkien\u0117<\/a>, METIDA asocijuota partner\u0117, Baltijos \u0161ali\u0173 pardavim\u0173 vadov\u0117, <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/komanda\/aivija-zilione\/\">Aivija \u017dilion\u0117<\/a>, METIDA vyresnioji preki\u0173 \u017eenkl\u0173 ir dizaino konsultant\u0117<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Perpildytoje <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklas-ir-jo-apsauga\/\">preki\u0173 \u017eenkl\u0173<\/a> rinkoje nebepakanka sukurti original\u0173 pavadinim\u0105 ar logotip\u0105 tam, kad i\u0161siskirtum i\u0161 minios. Nor\u0117dami sukurti stiprius preki\u0173 \u017eenklus, preki\u0173 \u017eenkl\u0173 savininkai priversti ie\u0161koti i\u0161radingesni\u0173 b\u016bd\u0173, pavyzd\u017eiui, atsisakyti tradicinio vizualaus \u017eenklo atvaizdo. Savo produkt\u0173 populiarumui didinti lygiai taip pat s\u0117kmingai galima panaudoti ir kvap\u0105, skon\u012f ar gars\u0105. Netradicini\u0173 \u017eenkl\u0173 potencialas i\u0161 ties\u0173 didelis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"netradiciniu-prekiu-zenklu-tipai\">Netradicini\u0173 preki\u0173 \u017eenkl\u0173 tipai<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Kas gi tie netradiciniai preki\u0173 \u017eenklai ir kuo jie skiriasi nuo \u012fprast\u0173? Netradicinis preki\u0173 \u017eenklas \u2013 tai naujas \u017eenklo tipas, kuris nepriskiriamas tradicinei ilg\u0105 laik\u0105 egzistuojan\u010diai \u017eenkl\u0173 kategorijai (\u017eodiniams arba vaizdiniams preki\u0173 \u017eenklams). \u0160i s\u0105voka apima visus \u017eenklus, kurie i\u0161reik\u0161ti originaliu pavidalu \u2013 garsu, kvapu, skoniu, tekst\u016bra ir kitomis formomis. I\u0161skiriami \u0161ie netradicini\u0173 preki\u0173 \u017eenkl\u0173 tipai:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>vienos spalvos (spalv\u0173 derinio);<\/li>\n\n\n\n<li>erdviniai (3D);<\/li>\n\n\n\n<li>garsai;<\/li>\n\n\n\n<li>kvapai;<\/li>\n\n\n\n<li>hologramos;<\/li>\n\n\n\n<li>kiti (poziciniai).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tradici\u0161kiausia i\u0161 vis\u0173 netradicini\u0173 \u017eenkl\u0173 turb\u016bt galima laikyti spalv\u0105. Tai universalus preki\u0173\/ paslaug\u0173 \u017eym\u0117jimas, nes bet kurioje pasaulio dalyje spalva lengviau suvokiama ir geriau \u012fsimenama nei tekstas ar vaizdiniai elementai. Neretai ir savo m\u0117gstam\u0105 gamin\u012f atpa\u017e\u012fstame pirmiausia pagal spalv\u0173 derin\u012f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"isskirtine-spalva-gali-buti-prekiu-zenklas\">I\u0161skirtin\u0117 spalva gali b\u016bti preki\u0173 \u017eenklas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nieko nuostabaus, kad nema\u017eai pasaulio \u0161ali\u0173 gamintoj\u0173 siekia \u012fgyti i\u0161imtines teises \u012f tam tikr\u0105 spalv\u0105 ir taip apsaugoti rinkoje naudojam\u0105 gaminam\u0173 preki\u0173 ar teikiam\u0173 paslaug\u0173 skiriam\u0105j\u012f element\u0105. Vienas i\u0161 s\u0117kmingos spalvos registracijos pavyzd\u017ei\u0173 gali b\u016bti <a href=\"https:\/\/loupedin.blog\/2021\/09\/can-you-protect-a-colour-through-trade-marks\/\">MILKA \u0161okolado preki\u0173 \u017eenklas<\/a>, kur\u012f sudaro i\u0161skirtinai violetin\u0117 spalva (tarptautin\u0117s registracijos Nr. 644464). Daugelio \u0161okolado m\u0117g\u0117j\u0173 s\u0105mon\u0117je violetin\u0117 spalva jau \u012fsitvirtinusi kaip asociacija su MILKA preki\u0173 \u017eenklu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intensyvus spalvos ir ja pa\u017eym\u0117t\u0173 produkt\u0173 populiarinimas \u2013 puiki rinkodaros priemon\u0117, stipriai veikianti vartotojus, kurie preki\u0173 pasirinkim\u0105 da\u017enai grind\u017eia vien tik pasteb\u0117ta spalva, net neatkreip\u0119 d\u0117mesio gaminio pavadinim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Spalvos registracija turi daug privalum\u0173, ta\u010diau siekiantys \u012fgyti i\u0161imtin\u0119 teis\u0119 \u012f spalv\u0105 ar spalv\u0173 derin\u012f, susiduria su \u012fvairiomis problemomis. Pirmiausia, spalvai keliami auk\u0161ti skiriamojo po\u017eymio reikalavimai, taip pat ji neturi b\u016bti funkcionali (spalva, kuri\u0105 b\u016bt\u0173 priversti kopijuoti ir kiti gamintojai, kad gal\u0117t\u0173 deramai konkuruoti, pavyzd\u017eiui aukso spalva brangiesiems metalams \u017eym\u0117ti). Taip pat kyla ir tam tikr\u0173 technini\u0173 neai\u0161kum\u0173, pavyzd\u017eiui, kaip vien\u0105 spalv\u0105 pavaizduoti grafi\u0161kai, neapribojant jos tam tikra geometrine forma, arba kaip tinkamai apra\u0161yti spalv\u0105. Nepakankamai apibr\u0117\u017eta yra ir spalvos registracijos suteikiama apsauga \u2013 gin\u010do atveju sunku nustatyti rib\u0105, kada spalvos klaidinamai pana\u0161ios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklo-registravimas-pradzia\/\">Informacija apie preki\u0173 \u017eenkl\u0173 registravim\u0105<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Perpildytoje preki\u0173 \u017eenkl\u0173 rinkoje nebepakanka sukurti original\u0173 pavadinim\u0105 ar logotip\u0105 tam, kad i\u0161siskirtum i\u0161 minios. Nor\u0117dami sukurti stiprius preki\u0173 \u017eenklus, preki\u0173 \u017eenkl\u0173 savininkai priversti ie\u0161koti i\u0161radingesni\u0173 b\u016bd\u0173, pavyzd\u017eiui, atsisakyti tradicinio vizualaus \u017eenklo atvaizdo. Savo produkt\u0173 populiarumui didinti lygiai taip pat s\u0117kmingai galima panaudoti ir kvap\u0105, skon\u012f ar gars\u0105. Netradicini\u0173 \u017eenkl\u0173 potencialas i\u0161 ties\u0173 didelis. I\u0161skirtin\u0117 spalva taip pat gali b\u016bti preki\u0173 \u017eenklas, ta\u010diau svarbu \u017einoti kelet\u0105 aspekt\u0173.<\/p>\n","protected":false},"author":10,"featured_media":1493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1,247],"tags":[],"class_list":["post-1446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>I\u0161skirtin\u0117 spalva gali b\u016bti preki\u0173 \u017eenklas<\/title>\n<meta name=\"description\" content=\"Netradicini\u0173 \u017eenkl\u0173 potencialas i\u0161 ties\u0173 didelis. 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