{"id":4222,"date":"2023-10-24T06:29:08","date_gmt":"2023-10-24T08:29:08","guid":{"rendered":"https:\/\/www.metida.lt\/?p=4222"},"modified":"2026-04-07T16:24:51","modified_gmt":"2026-04-07T18:24:51","slug":"prekes-zenklas-ir-jo-apsauga","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklas-ir-jo-apsauga\/","title":{"rendered":"Kas yra prek\u0117s \u017eenklas (trademark) ir kaip j\u012f apsaugoti?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklas (angl. k. <em>trademark<\/em>) \u2013 tai bet koks \u017eymuo, padedantis atskirti vieno asmens parduodamas prekes arba teikiamas paslaugas nuo kito asmens parduodam\u0173 preki\u0173 arba teikiam\u0173 paslaug\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklas neapsiriboja vien tik simboliu, logotipu, \u017eod\u017eiais ar fraz\u0117mis. Siekiant dar labiau i\u0161siskirti i\u0161 konkurent\u0173 ir visapusi\u0161kai apsaugoti savo verslo identitet\u0105, gali b\u016bti registruojami ir <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/isskirtine-spalva-gali-buti-prekiu-zenklas\/\">netradiciniai prek\u0117s \u017eenklai<\/a>. Jais gali b\u016bti spalvos, erdvin\u0117s fig\u016bros, garsai, kvapai, hologramos ir kt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kada-prekes-zenklas-trademark-yra-saugomas\">Kada prek\u0117s \u017eenklas (trademark) yra saugomas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tam, kad prek\u0117s \u017eenklas b\u016bt\u0173 saugomas, jis privalo b\u016bti \u012fregistruotas &#8211; tokiu b\u016bdu apsaugoma jo intelektin\u0117 nuosavyb\u0117.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklas yra \u012fregistruojamas, jeigu jis atitinka jam keliamus absoliu\u010dius reikalavimus (\u017eymuo turi skiriam\u0105j\u012f po\u017eym\u012f, n\u0117ra tap\u0119s bendriniu, n\u0117ra apra\u0161omojo pob\u016bd\u017eio, neprie\u0161tarauja vie\u0161ajai tvarkai, moralei, nenaudojami Lietuvos Respublikos ar kit\u0173 valstybi\u0173 oficial\u016bs simboliai be kompetentingos institucijos leidimo ir pan.).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"2084\" height=\"653\" src=\"https:\/\/svetainiuperkelimas.eu\/metida\/wp-content\/uploads\/2023\/10\/Untitled-1280-x-400-px-5-300x94.png\" alt=\"prek\u0117s \u017eenklo reikalavimai\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklas neregistruojamas arba \u017eenklo registracija gali b\u016bti nugin\u010dyta, jeigu ji neatitinka santykini\u0173 reikalavim\u0173. Tokiu atveju \u017eenklas pa\u017eeid\u017eia kit\u0173 asmen\u0173 teises, pavyzd\u017eiui, ankstesnio prek\u0117s \u017eenklo savininko intelektin\u0117s nuosavyb\u0117s teises.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklo atitikimo santykiniams reikalavimams Valstybinis patent\u0173 biuras netikrina. Tai gali b\u016bti pagrindas konkurentams pra\u0161yti \u017eenklo neregistruoti (paduodamas protestas paskelbus \u017eenklo parai\u0161k\u0105) ar pripa\u017einti jo registracij\u0105 negaliojan\u010dia (po \u017eenklo \u012fregistravimo).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kokiose-salyse-galioja-prekes-zenklo-trademark-registracija\">Kokiose \u0161alyse galioja prek\u0117s \u017eenklo (trademark) registracija?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklas yra teritorin\u0117s apsaugos objektas. <a href=\"https:\/\/vpb.lrv.lt\/lt\/\">Valstybiniame patent\u0173 biure <\/a>registruotas \u017eenklas galioja tik Lietuvos Respublikos teritorijoje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu norima, kad \u017eenklas b\u016bt\u0173 saugomas visoje ES, j\u012f galima \u012fregistruoti kaip ES prek\u0117s \u017eenkl\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu intelektin\u0117s nuosavyb\u0117s apsaugos pageidaujama kitose pasaulio valstyb\u0117se, prek\u0117s \u017eenklas gali b\u016bti registruojamas kiekvienoje valstyb\u0117je atskirai arba pasinaudojant tarptautine \u017eenklo registracija pagal Madrido sutarties d\u0117l tarptautin\u0117s \u017eenklo registracijos protokol\u0105.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taigi, prie\u0161 registruojant prek\u0117s \u017eenkl\u0105, svarbu apgalvoti, kokiose <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/kaip-pasirinkti-prekes-zenklo-registracijos-sali\/\">teritorijose<\/a> planuojama ateityje pl\u0117sti savo versl\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"2145\" height=\"672\" src=\"https:\/\/svetainiuperkelimas.eu\/metida\/wp-content\/uploads\/2023\/10\/Untitled-1280-x-400-px-4-300x94.png\" alt=\"prek\u0117s \u017eenklo registracijos teritorijos\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kiek-laiko-bus-saugomas-registruotas-prekes-zenklas-trademark\">Kiek laiko bus saugomas registruotas prek\u0117s \u017eenklas (trademark)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklo registracijos galiojimo terminas yra 10 met\u0173. Nuo parai\u0161kos padavimo datos, registracija gali b\u016bti prat\u0119siama kas 10 met\u0173. U\u017e prek\u0117s \u017eenklo registracijos galiojimo prat\u0119sim\u0105 kitam 10 met\u0173 laikotarpiui turi b\u016bti sumok\u0117tas mokestis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"trademark-kodel-verta-registruoti-prekes-zenkla\">Trademark: kod\u0117l verta registruoti prek\u0117s \u017eenkl\u0105?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tinkamo prek\u0117s \u017eenklo pasirinkimas \u2013 ypa\u010d svarbus \u017eingsnis <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/sekmingo-verslo-pradzia-prekes-zenklo-registracija\/\">s\u0117kmingai verslo veiklai<\/a>. Unikalus, d\u0117mes\u012f patraukiantis prek\u0117s \u017eenklas padeda ne tik i\u0161siskirti rinkoje, bet ir sustiprinti verslo reputacij\u0105.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prek\u0117s \u017eenklo registracija gali apsaugoti j\u012f nuo kopijavimo, suteikdama teisin\u012f intelektin\u0117s nuosavyb\u0117s saugum\u0105, ta\u010diau siekiant pilnai apsisaugoti, rekomenduojama ir papildoma prek\u0117s \u017eenklo prie\u017ei\u016bra. Tokiu atveju j\u016bs tur\u0117site didesn\u0119 kontrol\u0119 ir su teisinink\u0173 pagalba gal\u0117site geriau \u012fsivertinti, kurie intelektin\u0117s nuosavyb\u0117s registracijai pateikti preki\u0173 \u017eenklai yra pana\u0161\u016bs \u012f j\u016bs\u0173 ir gali kelti gr\u0117sm\u0119 j\u016bs\u0173 verslui.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"prekes-zenklas-registracijos-tvarka\">Prek\u0117s \u017eenklas: registracijos tvarka<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Preki\u0173 \u017eenklai Lietuvoje registruojami paduodant parai\u0161k\u0105 Valstybiniam patent\u0173 biurui.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mokestis u\u017e prek\u0117s \u017eenklo parai\u0161kos padavim\u0105 turi b\u016bti sumok\u0117tas prie\u0161 parai\u0161kos padavim\u0105 arba, jeigu parai\u0161ka paduodama elektroniniu b\u016bdu, mokest\u012f galima sumok\u0117ti ir parai\u0161kos padavimo metu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*prekes ir paslaugas parai\u0161koje galima nurodyti jas pasirenkant i\u0161 Nicos klasifikacijos, kurioje jos yra suskirstytos \u012f 45 klases.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parai\u0161k\u0105 gali paduoti fizinis asmuo, juridinis asmuo, \u0161i\u0173 asmen\u0173 grup\u0117 arba atstovas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parai\u0161k\u0105 patogiausia pateikti elektroniniu b\u016bdu, ta\u010diau galima pateikti ir popierin\u0117je formoje. Pateikus parai\u0161k\u0105 elektroniniu b\u016bdu, i\u0161 karto gausite prane\u0161im\u0105 apie parai\u0161kos pateikim\u0105. Per 3-5 darbo dienas gausite VPB darbuotojo prane\u0161im\u0105 apie parai\u0161kos padavimo datos suteikim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parai\u0161kos padavimo data labai svarbi \u2013 ji apsprend\u017eia prek\u0117s \u017eenklo pirmenyb\u0119 prie\u0161 v\u0117liau pateiktus preki\u0173 \u017eenklus.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0117liau parai\u0161k\u0105 ir prek\u0117s \u017eenkl\u0105 vertina VPB ekspertas. Jeigu parai\u0161koje bus nustatyti tr\u016bkumai, apie tai b\u016bsite informuotas elektroniniu pa\u0161tu ir tr\u016bkumus gal\u0117site i\u0161taisyti per 1-3 m\u0117nesius (priklausomai nuo tr\u016bkum\u0173 pob\u016bd\u017eio).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Paskelbus parai\u0161k\u0105, suinteresuoti asmenys per 3 m\u0117n. gali pateikti protest\u0105 (kasmet yra protestuojama apie 5 % registruojam\u0173 preki\u0173 \u017eenkl\u0173). Taip pat bet kuris asmuo gali pateikti ra\u0161ytines pastabas, kad pareik\u0161tas registruoti \u017eenklas tur\u0117t\u0173 b\u016bti neregistruotas. Siekiant suma\u017einti protest\u0173 rizik\u0105, si\u016bloma prie\u0161 regisracij\u0105 atlikti proced\u016br\u0105, vadinama <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekiu-zenklu-paieska-kada-ir-kodel-to-reikia-2\/\">preki\u0173 \u017eenkl\u0173 paie\u0161ka<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu protesto nebuvo pateikta ir n\u0117ra kit\u0173 prie\u017eas\u010di\u0173 \u017eenklo neregistravimui, pasibaigus 3 m\u0117n. laikotarpiui \u017eenklas yra \u012fregistruojamas ir i\u0161duodamas \u017eenklo registracijos liudijimas. Registracija preki\u0173 \u017eenklo savininkui suteikia i\u0161imtines intelektin\u0117s nuosavyb\u0117s teises \u012f \u0161\u012f \u017eenkl\u0105.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vienas i\u0161 svarbiausi\u0173 registruojamam \u017eenklui keliam\u0173 reikalavim\u0173 \u2013 juo \u017eymim\u0173 preki\u0173 ir paslaug\u0173 apra\u0161ymo vengimas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rekomenduojama, kad \u017eenklas b\u016bt\u0173 \u201enutol\u0119s\u201c nuo \u017eymim\u0173 preki\u0173 ar paslaug\u0173 charakteristik\u0173. Jis netur\u0117t\u0173 b\u016bti sudarytas i\u0161 \u017eymen\u0173, nurodan\u010di\u0173 preki\u0173 ar paslaug\u0173 r\u016b\u0161\u012f, kokyb\u0119, kiek\u012f, paskirt\u012f, vert\u0119, geografin\u0119 kilm\u0119, pagaminimo ar paslaugos suteikimo laik\u0105 ir pan. Pavyzd\u017eiui, \u017eodis \u201eobuolys\u201c nebus tinkamas prek\u0117s \u017eenklas obuoliams \u017eym\u0117ti, ta\u010diau analogi\u0161kas \u017eodis angl\u0173 kalba \u201eApple\u201c bus tinkamas kompiuteriams bei telefonams \u017eym\u0117ti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Reik\u0117t\u0173 atkreipti d\u0117mes\u012f, kad prekes ir paslaugas galima pasirinkti pagal Nicos klasifikacij\u0105, kurioje jos yra suskirstytos \u012f 45 klases. Daugiau apie veiksmus, kuriuos svarbu atlikti prie\u0161 registruojant prek\u0117s \u017eenkl\u0105 skaitykite <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklo-registravimas-pradzia\/\">\u010dia<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-kiek-laiko-iregistruojamas-prekes-zenklas-trademark\">Per kiek laiko \u012fregistruojamas prek\u0117s \u017eenklas (trademark)?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">VPB paprastai per savait\u0119 nuo pra\u0161ymo gavimo dienos patikrinus ir nusta\u010dius, kad parai\u0161koje pateikti reikalingi duomenys, parai\u0161k\u0105 pripa\u017e\u012fsta pateikta. Suteikus jai padavimo dat\u0105 ir numer\u012f, i\u0161siun\u010dia parei\u0161k\u0117jui prane\u0161im\u0105 apie dokument\u0173 gavim\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parai\u0161kai, kuriai suteikta padavimo data, atliekama parai\u0161kos ekspertiz\u0117 ir prek\u0117s \u017eenklo ekspertiz\u0117, kuri paprastai u\u017etrunka iki 2 m\u0117n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu parei\u0161k\u0117jas pra\u0161yme \u012fregistruoti prek\u0117s \u017eenkl\u0105 pa\u017eymi, kad pra\u0161o atlikti skubi\u0105 ekspertiz\u0119 arba pateikia pra\u0161ym\u0105 atlikti skubi\u0105 ekspertiz\u0119 v\u0117liau, ir sumoka nustatyt\u0105 skubios ekspertiz\u0117s mokest\u012f, VPB veiksmai atliekami per \u0161iuos terminus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>skubi parai\u0161kos ir prek\u0117s \u017eenklo ekspertiz\u0117 atliekama per 5 darbo dienas nuo pra\u0161ymo gavimo dienos;<\/li>\n\n\n\n<li>jeigu parai\u0161kos ar prek\u0117s \u017eenklo ekspertiz\u0117s metu nustatoma tr\u016bkum\u0173, sprendimas d\u0117l \u017eenklo registravimo priimamas per 5 darbo dienas nuo tos dienos, kai VPB gaunami dokumentai su i\u0161taisytais tr\u016bkumais;<\/li>\n\n\n\n<li>jeigu parei\u0161k\u0117jas papra\u0161o atlikti pakartotin\u0119 ekspertiz\u0119 pagal Taisykli\u0173 103 punkt\u0105, pakartotin\u0117 ekspertiz\u0117 atliekama per 5 darbo dienas nuo pra\u0161ymo atlikti pakartotin\u0119 ekspertiz\u0119 gavimo dienos.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nusta\u010dius, kad pareik\u0161tas \u017eenklas atitinka Preki\u0173 \u017eenkl\u0173 \u012fstatymo 7 straipsnyje nustatytus reikalavimus, VPB apie tai prane\u0161a parei\u0161k\u0117jui ir paskelbia parai\u0161kos duomenis VPB oficialiame biuletenyje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suinteresuoti asmenys per 3 m\u0117nesius nuo parai\u0161kos paskelbimo VPB oficialiame biuletenyje dienos gali u\u017eprotestuoti prek\u0117s \u017eenklo parai\u0161k\u0105 paduodami motyvuot\u0105 protest\u0105.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu protestas n\u0117ra parei\u0161kiamas, VPB \u012fregistruoja \u017eenkl\u0105 preki\u0173 \u017eenkl\u0173 registre. Registracijos duomenys paskelbiami VPB oficialiame biuletenyje, o \u012fregistruoto prk\u0117s \u017eenklo savininkui i\u0161duoda \u017eenklo registracijos liudijim\u0105 \u2013 taip prek\u0117s \u017eenklas tampa jo intelektine nuosavybe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img decoding=\"async\" width=\"2333\" height=\"731\" src=\"https:\/\/svetainiuperkelimas.eu\/metida\/wp-content\/uploads\/2023\/10\/Untitled-1280-x-400-px-6-300x94.png\" alt=\"Prek\u0117s \u017eenklo registracijos procesas\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Primename, kad i\u0161vystytas ir \u017einomas prek\u0117s \u017eenklas suteikia produktui kokyb\u0117s ir presti\u017eo. Vartotojai tok\u012f produkt\u0105 suvokia kaip vertingesn\u012f, tod\u0117l u\u017e j\u012f pasiruo\u0161\u0119 mok\u0117ti daugiau. Tod\u0117l kuo vertingesnis prek\u0117s \u017eenklas, tuo didesn\u0117 produkto kaina. Daugiau informacijos apie <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklo-registravimas-pradzia\/\">preki\u0173 \u017eenkl\u0173 <\/a>registravimo paslaugas galite rasti<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\"> Metida.lt<\/a> puslapyje.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Taip pat visada galite u\u017epildyti greit\u0105j\u0105 <a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekiu-zenklu-uzklausa-kodas\/\">preki\u0173 \u017eenkl\u0173 registracijos form\u0105<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prek\u0117s \u017eenklas &#8211; bet koks \u017eymuo, kurio pagrindin\u0117 paskirtis yra atskirti vieno asmens prekes arba paslaugas nuo kito preki\u0173 arba paslaug\u0173.<\/p>\n<p>Prek\u0117s \u017eenklais gali b\u016bti ne tik simboliai, logotipai, \u017eod\u017eiai ar fraz\u0117s. Gali b\u016bti registruojami ir netradiciniai prek\u0117s \u017eenklai, norint labiau i\u0161siskirti i\u0161 minios ir visapusi\u0161kai apsaugoti savo verslo identitet\u0105. Netradiciniais preki\u0173 \u017eenklais gali b\u016bti spalva, erdvin\u0117s fig\u016bros, garsai, kvapai, hologramos ir kt.<\/p>\n","protected":false},"author":10,"featured_media":4234,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[1,247],"tags":[],"class_list":["post-4222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kas yra prek\u0117s \u017eenklas (trademark) ir kaip j\u012f apsaugoti? | Metida<\/title>\n<meta name=\"description\" content=\"Prek\u0117s \u017eenklas - bet koks \u017eymuo, kurio pagrindin\u0117 paskirtis yra atskirti vieno asmens prekes arba paslaugas nuo kito preki\u0173 arba paslaug\u0173.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"lt_LT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kas yra prek\u0117s \u017eenklas (trademark) ir kaip j\u012f apsaugoti? 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