{"id":5516,"date":"2024-10-30T11:30:13","date_gmt":"2024-10-30T13:30:13","guid":{"rendered":"https:\/\/www.metida.lt\/?p=5516"},"modified":"2026-09-02T13:07:36","modified_gmt":"2026-09-02T15:07:36","slug":"mak-sushi-byla-lietuviskas-atsakas-i-mcdonalds-pretenzijas","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/mak-sushi-byla-lietuviskas-atsakas-i-mcdonalds-pretenzijas\/","title":{"rendered":"\u201eMak Sushi\u201c byla : lietuvi\u0161kas atsakas \u012f \u201eMcDonald\u2019s\u201c pretenzijas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kai pasaulinis greito maisto gigantas \u201eMcDonald\u2019s\u201c band\u0117 u\u017egin\u010dyti m\u016bs\u0173 kliento \u201eMak Sushi\u201c teis\u0119 naudoti pavadinim\u0105 su prie\u0161d\u0117liu \u201eMak\u201c, mes i\u0161 karto \u017einojome, kad \u0161is gin\u010das reikalauja ne tik profesionalios gynybos, bet ir tvirto pasitik\u0117jimo. \u201eMcDonald\u2019s\u201c tvirtino, kad \u201eMak\u201c gali suklaidinti vartotojus, nes yra per daug pana\u0161us \u012f j\u0173 preki\u0173 \u017eenklus, tokius kaip \u201eMcChicken\u201c ar \u201eMcDrive\u201c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kuo-ypatinga-mak-sushi-ir-metidos-strategija\">Kuo ypatinga \u201eMak Sushi\u201c ir \u201eMetidos\u201c strategija?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMak Sushi\u201c \u2013 tai su\u0161i\u0173 restoranas Klaip\u0117doje, turintis i\u0161skirtin\u012f \u012fvaizd\u012f su Azijos virtuv\u0117s nuoroda. Pandos su bambukais logotipas yra neatsiejamas nuo j\u0173 preki\u0173 \u017eenklo, suteikiantis \u201eMak Sushi\u201c i\u0161skirtinumo. M\u016bs\u0173 strategija buvo pabr\u0117\u017eti, kad m\u016bs\u0173 kliento \u017eenklas yra savitas, ir n\u0117ra pagrindo manyti, kad vartotojai j\u012f supainiot\u0173 su \u201eMcDonald\u2019s\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNuo pat prad\u017ei\u0173 m\u016bs\u0173 tikslas buvo parodyti, kad vietiniai <a href=\"https:\/\/vpb.lrv.lt\/lt\/veiklos-sritys\/prekiu-zenklai\/\">preki\u0173 \u017eenklai<\/a>, kaip \u201eMak Sushi\u201c, turi savo unikalum\u0105, o j\u0173 visuma sukuria visi\u0161kai kitok\u012f \u012fvaizd\u012f. M\u016bs\u0173 argumentai remiasi b\u016btent tuo \u2013 viso preki\u0173 \u017eenklo i\u0161skirtinumu, o ne vien pavieni\u0173 raid\u017ei\u0173 pana\u0161umu,\u201c \u2013 ai\u0161kina <em>Inga Lukauskien\u0117<\/em>, Metida advokat\u0117, vadovavusi \u0161iai bylai.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vietos-verslo-pergale-pries-pasaulini-giganta\">Vietos verslo pergal\u0117 prie\u0161 pasaulin\u012f gigant\u0105<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vilniaus apygardos teismas pri\u0117m\u0117 palank\u0173 sprendim\u0105 \u201eMak Sushi\u201c, atmesdamas \u201eMcDonald\u2019s\u201c pretenzijas ir patvirtindamas, kad \u017eenklas nesukelia painiavos. Be to, teismas priteis\u0117 m\u016bs\u0173 kliento naudai bylin\u0117jimosi i\u0161laid\u0173 kompensacij\u0105. Tai \u2013 did\u017eiul\u0117 pergal\u0117 m\u016bs\u0173 klientui ir ai\u0161ki \u017einut\u0117, kad vietos verslas turi teis\u0119 apginti savo preki\u0173 \u017eenklus.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201e\u0160is atvejis rodo, kad, nepaisant prie\u0161ingos pus\u0117s dyd\u017eio ir \u012ftakos, ma\u017eos \u012fmon\u0117s gali s\u0117kmingai ginti savo teis\u0119 \u012f i\u0161skirtin\u012f preki\u0173 \u017eenkl\u0105. Mes esame labai patenkinti, kad gal\u0117jome pad\u0117ti \u201eMak Sushi\u201c apginti tai, kas priklauso jiems,\u201d \u2013 priduria I. Lukauskien\u0117.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ateities-perspektyvos\">Ateities perspektyvos<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0160i pergal\u0117 \u012fkvepia vietinius verslus ir parodo, kad teisingumas yra pasiekiamas net globali\u0173 preki\u0173 \u017eenkl\u0173 akivaizdoje. Jei susid\u016br\u0117te su pana\u0161iomis problemomis ir manote, kad j\u016bs\u0173 preki\u0173 \u017eenklas gali b\u016bti gin\u010dijamas, \u201eMetida\u201c komanda pasiruo\u0161usi jums pad\u0117ti. Kiekvienas atvejis yra unikalus, ta\u010diau visada yra b\u016bdas apginti tai, kas teis\u0117tai priklauso jums.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"turite-klausimu\">Turite klausim\u0173?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu domina teisin\u0117 konsultacija&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/kas-yra-intelektine-nuosavybe-ir-kaip-ja-apsaugoti\/\">intelektin\u0117s<\/a>&nbsp;nuosavyb\u0117s&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/teisines-paslaugos\/teisines-konsultacijos\/\">klausimais<\/a>&nbsp;kreipkit\u0117s \u012f Metid\u0105. Susidom\u0117jusius preki\u0173 \u017eenklo registracija kvie\u010diami u\u017epildyti&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/prekes-zenklo-registravimas-paslauga\/\">greit\u0105 preki\u0173 \u017eenkl\u0173 registracijos form\u0105.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201eMcDonald\u2019s\u201c preki\u0173 \u017eenklas yra vienas i\u0161 atpa\u017e\u012fstamiausi\u0173 pasaulyje, ta\u010diau net ir tokia galinga korporacija gali susidurti su rimtomis kli\u016btimis bandant i\u0161pl\u0117sti savo preki\u0173 \u017eenkl\u0173 teises. M\u016bs\u0173 klientai \u201eMak Sushi\u201c ir \u201eMac Caldo\u201c Lietuvoje patyr\u0117 \u201eMcDonald\u2019s\u201c siek\u012f monopolin\u0117mis teis\u0117mis valdyti prie\u0161d\u0117lius \u201eMc\u201c ir \u201eMac\u201c ir buvo priversti ginti savo teis\u0119 naudoti \u0161iuos \u017eenklus. \u0160is atvejis puikiai atspindi ne tik \u201eMetida\u201c patirt\u012f ginant vietos verslininkus, bet ir svarb\u0105 siekti teisingumo, net kai prie\u0161as atrodo mil\u017eini\u0161kas.<\/p>\n","protected":false},"author":24,"featured_media":5552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[226,1,247],"tags":[],"class_list":["post-5516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuali-informacija","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eMak Sushi\u201c byla : lietuvi\u0161kas atsakas \u012f \u201eMcDonald\u2019s\u201c pretenzijas | Metida<\/title>\n<meta name=\"description\" content=\"\u201eMak Sushi\u201c ir \u201eMac Caldo\u201c Lietuvoje patyr\u0117 \u201eMcDonald\u2019s\u201c 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