{"id":5518,"date":"2023-09-12T12:16:51","date_gmt":"2023-09-12T14:16:51","guid":{"rendered":"https:\/\/www.metida.lt\/?p=5518"},"modified":"2026-09-02T13:08:41","modified_gmt":"2026-09-02T15:08:41","slug":"crustum-prekes-zenklo-kova-pries-nesazininga-konkurentu","status":"publish","type":"post","link":"https:\/\/svetainiuperkelimas.eu\/metida\/crustum-prekes-zenklo-kova-pries-nesazininga-konkurentu\/","title":{"rendered":"\u201eCrustum\u201c prek\u0117s \u017eenklo kova prie\u0161 nes\u0105\u017eining\u0105 konkurent\u0105"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u201eCrustum\u201c \u2013 tai ne tik gerai \u017einomas kepykl\u0117li\u0173 tinklas Vilniuje, bet ir prek\u0117s \u017eenklas, kur\u012f vietos gyventojai atpa\u017e\u012fsta ir vertina jau daugiau nei de\u0161imtmet\u012f. Ta\u010diau \u0161is ilgametis s\u0117km\u0117s kelias gal\u0117jo baigtis, kai konkurentas band\u0117 pasinaudoti administraciniais tr\u016bkumais ir u\u017evaldyti prek\u0117s \u017eenkl\u0105, kurio registracija buvo pasibaigusi. \u0160i istorija iliustruoja, kaip \u201eMetida\u201c pad\u0117jo klientui ne tik apginti savo ilgalaik\u012f turt\u0105, bet ir u\u017etikrinti, kad joks nes\u0105\u017einingas veiksmas negal\u0117t\u0173 sunaikinti prek\u0117s \u017eenklo vert\u0117s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"kiekvienas-prekes-zenklas-turi-savo-istorija\">Kiekvienas prek\u0117s \u017eenklas turi savo istorij\u0105<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eCrustum\u201c <a href=\"https:\/\/vpb.lrv.lt\/lt\/veiklos-sritys\/prekiu-zenklai\/\">prek\u0117s \u017eenklas<\/a>, pirm\u0105 kart\u0105 registruotas 2009 metais, kartu simbolizuoja ir pirmosios tuo pa\u010diu pavadinimu veikian\u010dios kepykl\u0117l\u0117s atidarym\u0105. V\u0117liau \u201eCrustum\u201c tapo visos Vilniaus kepykl\u0117li\u0173 kult\u016bros dalimi. Kepykl\u0117l\u0117s pl\u0117t\u0117si, \u012fsitvirtino rinkoje, ir galiausiai 2019 m. buvo parduotos dabartiniam savininkui \u2013 UAB \u201eGustum\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deja, \u0161io sandorio metu nebuvo laiku prat\u0119sta paties preki\u0173 \u017eenklo registracija, kas v\u0117liau tapo itin svarbia aplinkybe. Kadangi \u017eenklas buvo \u017einomas, bet nebesaugomas galiojan\u010diu \u012fra\u0161u, konkurentas nusprend\u0117 u\u017eregistruoti identi\u0161k\u0105 \u201eCRUSTUM\u201c \u017eenkl\u0105 savo vardu, tik prid\u0117damas ne\u017eym\u0173 grafin\u012f element\u0105. Situacija tapo kriti\u0161ka, nes formalios apsaugos tr\u016bkumas gal\u0117jo leisti konkurentams perimti vis\u0105 \u017eenkl\u0105.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"strateginis-atsakas-apginti-ne-dokumentus-o-reputacija\">Strateginis atsakas: apginti ne dokumentus, o reputacij\u0105<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vos tik klientas susid\u016br\u0117 su gr\u0117sme prarasti savo \u017eenkl\u0105, \u201eMetida\u201c komanda nedelsiant prad\u0117jo veikti. M\u016bs\u0173 tikslas buvo ai\u0161kus \u2013 \u012frodyti, kad nepaisant pasibaigusios registracijos, \u201eCrustum\u201c i\u0161liko rinkoje kaip gerai \u017einomas ir pla\u010diai naudojamas \u017eenklas. Nors konkurentas teig\u0117, kad jam nebuvo \u017einoma apie ankstesn\u012f prek\u0117s \u017eenkl\u0105, mes tur\u0117jome kitoki\u0173 argument\u0173.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eSvarbiausia buvo parodyti, kad toks \u017eingsnis buvo nes\u0105\u017einingas bandymas pasinaudoti situacija. Mes surinkome \u012frodymus apie pla\u010diai naudojam\u0105 \u201eCrustum\u201c \u017eenkl\u0105, veikian\u010dias kepykl\u0117les, s\u0117kming\u0105 veikl\u0105 ir vie\u0161\u0105 atpa\u017einim\u0105,\u201c \u2013 ai\u0161kina Inga Lukauskien\u0117, \u201eMetida\u201c advokat\u0117, atstovavusi UAB \u201eGustum\u201c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Be to, rinkome \u012frodymus, kad konkurentas, pateik\u0119s parai\u0161k\u0105, labai gerai \u017einojo apie \u201eCrustum\u201c egzistavim\u0105. Vilniuje veikian\u010di\u0173 13 kepykl\u0117li\u0173, \u012fsik\u016brusi\u0173 strategi\u0161kai svarbiose vietose, nuo prekybos centr\u0173 iki oro uosto, buvimas tik patvirtino, kad \u201eCrustum\u201c buvo aktyviai naudojamas ir buvo neatsiejama Vilniaus maitinimo \u012fstaig\u0173 kult\u016bros dalis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"vpb-apeliacinis-skyrius-aiskus-sprendimas-del-nesaziningu-ketinimu\">VPB Apeliacinis skyrius: ai\u0161kus sprendimas d\u0117l nes\u0105\u017eining\u0173 ketinim\u0173<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eMetida\u201c komandos pastangos atsipirko, kai VPB Apeliacinis skyrius nusprend\u0117, kad naujai pateikta \u201eCRUSTUM\u201c parai\u0161ka buvo pateikta turint nes\u0105\u017eining\u0173 ketinim\u0173. Remiantis pateiktais \u012frodymais, buvo ai\u0161kiai nustatyta, kad konkurento \u017eingsnis buvo s\u0105moningas bandymas u\u017evaldyti \u017eenkl\u0105, kur\u012f rinkoje jau ilg\u0105 laik\u0105 naudojo kitas asmuo. Tod\u0117l Apeliacinis skyrius pripa\u017eino, kad preki\u0173 \u017eenklas \u201eCrustum\u201c i\u0161liko teis\u0117tai naudojamas ir apsaugotas nuo konkurencinio spaudimo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eNes\u0105\u017einingi ketinimai yra labai subtili sritis, reikalaujanti ne tik teisini\u0173 \u017eini\u0173, bet ir tinkamo \u012frodym\u0173 rinkimo. \u0160iuo atveju svarbu buvo \u012frodyti ne tik naudojim\u0105, bet ir tai, kad konkurentas negal\u0117jo nepasteb\u0117ti m\u016bs\u0173 kliento \u017eenklo veiklos,\u201c \u2013 pa\u017eymi I. Lukauskien\u0117.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"pamoka-prekes-zenklo-registracijos-svarba\">Pamoka: prek\u0117s \u017eenklo registracijos svarba<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nors m\u016bs\u0173 klientas s\u0117kmingai apsaugojo savo prek\u0117s \u017eenkl\u0105, \u0161is atvejis yra svarbus \u012fsp\u0117jimas visiems verslams. Registracijos galiojimo neprat\u0119simas arba v\u0117lavimas u\u017eregistruoti prek\u0117s \u017eenklo teisi\u0173 perdavimo sutart\u012f gali tapti didele rizika, ypa\u010d jei \u017eenklas yra pla\u010diai \u017einomas ir naudojamas rinkoje. Tokiais atvejais konkurentai gali m\u0117ginti pasinaudoti formalum\u0173 spragomis, o gin\u010das tampa kur kas sud\u0117tingesnis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ar-si-situacija-gali-pasikartoti\">Ar \u0161i situacija gali pasikartoti?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/vpb.lrv.lt\/lt\/veiklos-sritys\/\">VPB Apeliacinio skyriaus<\/a> sprendimas yra svarbi pergal\u0117 ne tik m\u016bs\u0173 klientui, bet ir visiems, susiduriantiems su preki\u0173 \u017eenkl\u0173 apsaugos i\u0161\u0161\u016bkiais. Jei neturite patikimos preki\u0173 \u017eenklo apsaugos arba manote, kad j\u016bs\u0173 teises gali pa\u017eeisti nes\u0105\u017einingi veiksmai, b\u016btina veikti nedelsiant. Kiekvienas atvejis reikalauja specifin\u0117s strategijos ir patyrusi\u0173 teis\u0117s specialist\u0173, kad b\u016bt\u0173 galima u\u017etikrinti, jog j\u016bs\u0173 verslas neprarast\u0173 to, k\u0105 k\u016br\u0117 met\u0173 metus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"turite-klausimu\">Turite klausim\u0173?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jeigu domina teisin\u0117 konsultacija&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/kas-yra-intelektine-nuosavybe-ir-kaip-ja-apsaugoti\/\">intelektin\u0117s<\/a>&nbsp;nuosavyb\u0117s&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/teisines-paslaugos\/teisines-konsultacijos\/\">klausimais<\/a>&nbsp;kreipkit\u0117s \u012f Metid\u0105. Susidom\u0117jusius preki\u0173 \u017eenklo registracija kvie\u010diami u\u017epildyti&nbsp;<a href=\"https:\/\/svetainiuperkelimas.eu\/metida\/mak-sushi-byla-lietuviskas-atsakas-i-mcdonalds-pretenzijas\/\">greit\u0105 preki\u0173 \u017eenkl\u0173 registracijos form\u0105.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u016bs\u0173 tikslas buvo ai\u0161kus \u2013 \u012frodyti, kad nepaisant pasibaigusios registracijos, \u201eCrustum\u201c i\u0161liko rinkoje kaip gerai \u017einomas ir pla\u010diai naudojamas \u017eenklas. Nors konkurentas teig\u0117, kad jam nebuvo \u017einoma apie ankstesn\u012f prek\u0117s \u017eenkl\u0105, mes tur\u0117jome kitoki\u0173 argument\u0173.<\/p>\n","protected":false},"author":24,"featured_media":5557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","footnotes":""},"categories":[226,1,247],"tags":[],"class_list":["post-5518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuali-informacija","category-naujienos","category-prekiu-zenklai"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":8}},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201eCrustum\u201c prek\u0117s \u017eenklo kova prie\u0161 nes\u0105\u017eining\u0105 konkurent\u0105 | Metida<\/title>\n<meta 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